Getting started is easy.
A simple phone call is all we need to determine the number of campaigns and ad groups that would best serve your business and what types of ads would bring you the most traffic. Each company has different goals and needs – and there is really no “one size fits all” when it comes to an AdWords campaign. To determine what you will need we will look at the following areas:
Campaigns – What is the optimal structure for the account and your business goals. Do you sell a single product or service or are there multiple groupings that need attention.
Ad Groups – Targeting your campaigns into proper ad groups is extremely important and will help keep costs down and increase your overall return on investment.
Content Network – Depending on your type of business and advertising goals, you might be better off using display ads or Google partner sites to attract customers rather than the traditional search format.
Keywords – Choosing specific keywords within your budget is crucial to a successful campaign. Some campaigns might have hundreds of keywords while others may only require a handful.
Ads – Creating compelling ads is another important feature of any campaign. Each campaign needs a variety of ads to start with to allow for A/B testing where we can determine the best performing ad. Writing a good ad is a bit of an art and requires a good working knowledge of what works and how to keep within Google’s strict advertising parameters.
